Asus plans to block ads on its smartphones by default starting
next year
Asus has announced that it will start shipping devices with
AdBlock Plus ‘baked-in’ to company’s proprietary browser, says a report at
Motherboard. With ongoing debate around adblockers, Asus’ call for a bowser
with AdBlock activated by default is interesting. Lately users have expressed
concerns over annoying ads which have also been cause of malware. AdBlock Plus
brings down malware based security concerns but media companies who make
revenue by showing these ads have expressed objections to ad blocking.
While Asus’s proprietary browser has a market base of around 15
million users, it could set a precedent for other popular browsers like Chrome
and Firefox to follow suit. During the next few days, it will be interesting to
see reaction from online media companies on this move. Also it will be worth
noting if Mozilla which has designed an ad blocker for iOS would pitch in by
activating AdBlock Plus by default
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